Teenage Engineering, the Swedish electronics agency, is understood for its lovely however expensive merchandise—the majority of which quantity to functionalist artwork. Want a $1600 aluminum desk? TE’s obtained you coated. How a couple of $2,000 set of singing, wooden dolls? Once more, the corporate is there to serve. We additionally wouldn’t have the Nothing Phone—arguably, one of many coolest-looking telephones to ever exist—with out the corporate’s helping hand.
Effectively, Teenage Engineering has debuted yet one more one in every of its expensive playthings for adults and it’s about what you’d count on: a $250 toy automotive.
The brand new product, which Teenage Engineering calls a “grip automotive,” is made with aluminum, metal, and easy ball bearing rubber wheels, and the corporate’s web site says its designed as a way to “merely grip onto the automotive, and transfer it in any path.” Yep, that’s just about how a toy automotive works! TE additionally says that the automotive is available in pink, black, and aluminum coloring, and was designed by the Danish designer Anders Hermansen.
It’s a bit unclear who the goal demographic for this product is. Possibly a extremely wealthy baby with weirdly minimalist tastes? A C-suite exec who wants a desk decoration but in addition desires to play with it in between Zoom conferences? At any price, no one’s saying it’s not a cool product. It simply may not be what you’d name a necessity purchase.
That stated, Teenage Engineering appears be gearing up for one thing decidedly extra thrilling than its underwhelming new toy. The corporate’s website is currently alight with shifting graphics, the likes of which appear to portend some upcoming occasion. An organization spokesperson not too long ago confirmed to Engadget {that a} huge announcement might be forthcoming sooner or later Wednesday. TE followers ought to maintain tight for no matter that announcement finally ends up being (hopefully it’s not simply one other toy automotive).
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